February 17, 2018 / GuidesFor Team
Humans crave for appreciation. It is innate in everyone’s DNA. This same principle works in marketing and businesses. A company that knows how to appreciate its customers gain a lot of benefits, as discussed in this blog.
Businesses survive when customers do not only become first and last-time purchasers. One of the secret ingredients to a successful company is for businesses to show apprecition. Once a person feels appreciated, he or she becomes more motivated to do more business with the brand. Thus, he or she becomes a repeat-customer.
Despite the advancements of technology especially in digital marketing, nothing can beat word-of-mouth marketing. It is free and people trust their own circle of friends’ referrals. When one asks for recommendation when it comes to purchasing something, the best referral is from a friend. If that friend is a client that is and has been appreciated, he or she will think of that business. ~~Lornajane Altura
Posted In: Research