February 17, 2018 / GuidesFor Team
“Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand,” says Outbrain. Motivation here is the key Interestingly, most brands still do hard-selling and do the opposite of motivating. Most businesses, especially start-ups, try to make their promotions as loud and visible as possible..
The article states that the priority of companies should be customer experience. Companies have their customer service team as their frontline. These people should be immersed in the vision and mission of the company. They must inculcate the ideal manner of providing the best customer service for a client. A client perceives a company through their experience. Since these frontliners are the first line of defense, then they should be taught the proper way to serve the customer better.
A company should humanize its brand. Behind every consultation and contact time with the company’s employees, the customores must feel that they are talking to a human person and not to a chatbot.~~Lornajane Altura
Posted In: Research