February 16, 2018 / GuidesFor Team
There are only two sides in the area of marketing. A marketer is either in or out. When Steve Jobs launched the iPhone, he never thought that he would revolutionize marketing and communication. As years passed by, marketers scrambled to be on top of marketing. They fought how to best engage customers.
Now, top marketers are winning the race. Other marketers are left on the trail and find it hard to catch up. This is so true with customer engagement. Brands these days find the gap between top marketers and theirs to be a large one.
It is noteable that consumer behavior is a factor that determines marketing. The article introduces the concept of consumer-controlled privacy. Businesses should be able to leverage the data available for public consumption. Companies that have the capacity to use these data for the betterment of customers are on the winning side. ~~Lornajane Altura
Posted In: Research