February 16, 2018 / GuidesFor Team
Business owners often are bombarded with internet marketing ideas. With lots of data that are available, an owner can sometimes find it difficult to pinpoint which concept or plan he intends to use.
Location intelligence is a big paradigm-shift in the world of marketing. More often than not, brands do know more about their clients than the clients themselves. With their location being precisely identified by brands, customers can provide data that would be of great use to the company.
However, owners must do away with the thinking that this location data will automatically convert more sales. Businesses must provide value with the data they obtained. If clients feel that they are being provided relevant information in exchange for their location, then they will gladly oblige into giving so.
Businesses should think that customers must be properly engaged.~~Lornajane Altura
Posted In: Research